How to Pick Brand Colours That Actually Convert

If you've rebranded three times this year, your palette isn't the problem — your process is. Use these three rules to pick a palette once and stop second-guessing it.

Start with one anchor

Choose one colour you genuinely love. Build the rest of the palette around it.

Two neutrals, always

A warm cream and a soft black give you the visual breathing room every brand needs.

One accent, used sparingly

A single saturated accent for CTAs creates contrast without chaos.